Platinum, the “Mercedes of Metals”
If you are in the market for engagement rings, then you have likely been looking into the different metals. You also likley know that platinum is a very popular choice. The question that you may be asking yourself is “why” is it so popular? The reason may be different for many, but here is our short list of reasons to consider this “Mercedes of Metals” when choosing an engagement ring, wedding band or fine jewelry.

Platinum ages well
The beautiful patina surface that platinum develops over time is a bg part of its appeal for many. If you prefer to keep it brilliant, the metal can be buffed with a soft cloth to return its original luster. You can maintain platinum’s brilliance by occasionally soaking the metal in a mild solution of warm, soapy water, then scrubbing gently with a soft-bristled brush. Boom – like new!
Color consistency
Unlike gold and some other metals, the color of platinum stays true for a lifetime. Its color will never change or fade as you wear your ring.
Platinum is pure
Most platinum in fine jewelry is pure – up to 95% – with iridium, palladium, ruthenium and other alloys making up the other 5%.
Platinum is rare
Believe it not, platinum is 30 times rarer than gold. While 2700 tons of gold are converted into jewelry annually, only 88 tons of platinum are mined for jewelry.
Non-corrosive and durable
The density and weight of platinum mean that it holds up exceptionally well to time and to daily wear, so it’s rarely necessary to re-shank or reinforce a platinum engagement ring. It also resists tarnishing, unlike silver which can change color drasitcally if not maintained.
Best for secure settings
Platinum is the favored metal for protectcing diamonds and other gemstones because it resits breaking. Platinums’s strength, resistance to corrosion and density ensure that even the most delcate of prongs will keep your diamonds and gems secure. You can learn more in our article about Gold vs. Platinum.
Hypoallergenic?
Some say this word is a fallacy, but it refers to things that don’t cause reactions in some people based on its own properties. Platinum is known to non-irritating and does not affect your skin like some metals can.
A special feel and a symbol of love
When it comes to expressing your love, platinum’s natural attributes make it the ultimate symbol for representing a lifelong relationship. With this metal being60% heavier than 14k gold and 40% heavier than 18k gold, ts beauty is definatley here to stay.

Platinum Rings at Gittelson Jewelers
At Gittelson Jewelers, our focus has always been small and local so that we can offer an intimate service when it comes to your wedding and engagement jewelry needs. We offer a varity of platinum selections to choose from. We also love to work with couples that have a vision and wish to create a cutom designed engagment ring. Learn more HERE.